B. Kotter's 8 - Step Plan For Implementing Change - Motivation Theory
1. Built on Lewin’s model; a more detailed approach for implementing change.
List common failures managers make when initiating change
a. Inability to create a sense of urgency for change
b. Failure to create a coalition for managing the change process
c. Lack of a vision for change; not communicating the vision
d. Not removing obstacles that could impede the attainment of the vision
e. Failure to provide short-term goals
f. A tendency to declare victory too soon
g. Not anchoring the changes into the organization’s culture
Eight sequential steps to overcome the problems above (see Exhibit 18-5).
a. First four steps extrapolate on the unfreezing stage
b. Steps 5-7 represent “movement”
c. Final step works on refreezing.