In contrast to Goal-Setting theory, which is a cognitive approach, Reinforcement theory is a behavioristic approach. It argues that reinforcement conditions behavior.
• Reinforcement theorists see behavior as being environmentally caused.
• Reinforcement theory ignores the inner state of the individual and concentrates solely on
what happens to a person when he or she takes some action.
1. Companies with reputations as a good place to work—such as Pfizer, Lincoln Electric, Southwest Airlines, and Starbucks—have a big advantage when attracting high performing employees. 2. A recent na
Managers need to develop their interpersonal or people skills if they are going to be effective in their jobs. Organizational behavior (OB) is a field of study that investigates the impact that indivi
Organizational development (OD) is a term used to encompass a collection of planned-change interventions built on humanistic-democratic values that seek to improve organizational effectiveness and emp